LAINEY LOVES X APOTHEGARY

A collection created from love, memory, and devotion.

Introducing Lainey Loves x ApotheGARY, a deeply personal line of six captivating scents dedicated to Lainey, my late Mum. Each fragrance has been crafted to honour her warmth, strength, elegance, and the simple joys she cherished every day.

From comforting floral notes reminiscent of her favourite gardens, to gentle woody blends echoing her calming embrace, this collection tells the story of a woman who lived with kindness and left behind a legacy of love.

Six scents. One muse. Infinite memories.

Lainey Loves is more than a fragrance collection – it is a tribute. A reminder that love never fades, it simply evolves into moments we carry with us, forever.