About

I’m Gary, the founder of ApotheGARY®, and my journey with scent spans over 15 years. I’ve always been captivated by the way fragrance can shape a space in a moment, lift a mood, or unlock a forgotten memory. Whether wandering through boutiques in Covent Garden or chasing a fleeting aroma through a store, I’ve long been on a personal mission to find the perfect scent.

In 2015, after being diagnosed with a rare soft tissue sarcoma, I found healing in creating a sanctuary at home - surrounding myself with beautiful, luxurious aromas. Frustrated by mass-market products made with paraffin wax, weak scents, and synthetic additives, I started making my own; clean-burning, plant-based candles, wax melts, diffusers, and room sprays using sustainable, cruelty-free ingredients.

After pausing that business in 2018 to focus on property renovations, I reignited my passion in late 2023 and in 2025, I founded ApotheGARY®. I hand-pour every product in Lancashire using plant based waxes, phthalate-free, vegan-friendly ingredients. 

The tagline “A Moment, A Mood, A Memory” reflects how deeply I believe in the emotional power of scent. It’s more than fragrance—it’s storytelling, self-care, and sensory connection.

The name ApotheGARY® came from a playful nod to “Rose Apothecary’, a joke with a friend who says I remind them of David Rose from Schitt’s Creek, who owns the store. That blend of humour, style, and intention is at the heart of everything I create.

ApotheGARY® is my love letter to the power of aroma, and the sanctuary we create with it.

MISSION STATEMENT

To elevate everyday rituals through thoughtfully crafted scents that blend heritage apothecary principles with modern luxury—inviting calm, presence, and intentional living into every space.

Scents inspired by Moments, Moods and Memories.

BRAND VALUES

Intentional Craftsmanship – Every product is designed with care, purpose, and precision.

Sensory Wellness – We believe scent is a powerful tool for emotional balance and wellbeing.

Modern Heritage – Rooted in the traditions of apothecary craft, refined for today’s lifestyles.

Sustainable Elegance – We value beauty that lasts—ethically made, mindfully packaged.

Ritual Over Routine – Our products encourage moments of reflection, not just daily habits.