Meet The Founder

I’m Gary, the founder of ApotheGARY®, and my journey with scent spans over 15 years. I’ve always been captivated by the way fragrance can shape a space in a moment, lift a mood, or unlock a forgotten memory. Whether wandering through boutiques in Covent Garden or chasing a fleeting aroma through a store, I’ve long been on a personal mission to find the perfect scent.

In 2015, after being diagnosed with a rare soft tissue sarcoma, I found healing in creating a sanctuary at home - surrounding myself with beautiful, luxurious aromas. Frustrated by mass-market products made with paraffin wax, weak scents, and synthetic additives, I started making my own; clean-burning, plant-based candles, wax melts, diffusers, and room sprays using sustainable, cruelty-free ingredients.

After pausing that business in 2018 to focus on property renovations, I reignited my passion in late 2023 and in 2025, I founded ApotheGARY®. I hand-pour every product in Lancashire using plant based waxes, phthalate-free, vegan-friendly ingredients. 

The tagline “A Moment, A Mood, A Memory” reflects how deeply I believe in the emotional power of scent. It’s more than fragrance—it’s storytelling, self-care, and sensory connection.

The name ApotheGARY® came from a playful nod to “Rose Apothecary’, a joke with a friend who says I remind them of David Rose from Schitt’s Creek, who owns the store. That blend of humour, style, and intention is at the heart of everything I create.

ApotheGARY® is my love letter to the power of aroma, and the sanctuary we create with it.